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Lotame pitches an ‘unstacked’ approach to selling data tools

Lotame is unveiling what it says is a new approach to the data management business, with what it calls an “unstacked” strategy. Adam Solomon, a former Time Inc. and Viacom executive who recently joined Lotame as chief marketing officer, said this

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New Celonis tool moves process mining vendor into customer experience

Celonis created the idea of process mining, the act of automating the understanding and improvement of internal processes. But understanding the process in and of itself only gets you so far. Ultimately, companies need to use that information to improve

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